Doug King’s Coventry City rethink, ticket exchange ‘clarity’, safe standing & kit assurances
Coventry City news from CoventryLive as Doug King explains some of the club’s big announcements for next season in his latest radio interview with BBC CWR
Doug King says he’s ‘pivoted’ on Coventry City’s controversial new get tough policy for Family Zone season tickets after listening to the concerns from fans. The club owner – who this weekend announced that he has frozen season ticket prices for the new Sky Blues season – is trying to ensure that the cheapest family seats at the CBS Arena are being used to avoid a third of that section of the ground being empty, as was the case last season due to adults abusing the system by not taking a child.
A new ticket exchange system is being set up for those families who can’t make the 23 home games next season. The required attendance for the 2024/25 season in the Family Zone will now be set at a minimum of eight games (rather than ten, as initially stated) out of 23 – if fans attend any less than that, then they will not be able to renew in this area in the 2025/26 season.
King has also addressed the planned introduction of safe standing for next season and beyond, and explained why the popular Blocks 15 and 16 of Singers’ Corner have not been included, while also giving assurances about the availability of the new kits, which will be unveiled this summer, ahead of the season campaign.
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Here is a round-up of what the executive chairman said during an interview on BBC CWR’s morning show.
On season ticket freeze
Addressing the season ticket freeze, King said: “We made the decision that we really want to increase and make sure everyone has access to Coventry City and getting to the games. We are obviously faced with a lot of inflation pressures but I felt it was the right moment for us to make a strategic intent. We want to get the stadium filled and reduce the away fans. We want to get the atmosphere building so we can take our team where we want to go.
“So I don’t want to block anything in that respect, so this time we go frozen and we will suck up our cost pressures but we hope to encourage more fans to come to the games.”
