Burnley agree ‘multi-year’ deal for the £40m Newcastle United Talisman move and Aston Villa complaints
Burnley have signed a ‘multi year’ deal with Castore to make their new playing and training kits from next season. The Manchester-based company will provide matchday and training kit for Burnley’s men’s, women’s and academy sides, replacing Umbro who have been their kit manufacturer since 2019.
Burnley chairman Alan Pace said: “As organisations we have similar values, the desire to push boundaries, a passion for innovation and a mission to make athletes better. Castore’s philosophy of ‘Better Never Stops’ is perfectly aligned with our vision as a forever forward-thinking football club.
“With an esteemed portfolio of world-class athletes and brands from across the world of sport, I look forward to together developing a powerful partnership to build our brand globally and one that our fans can enjoy.”
Castore’s new agreement with Burnley comes after they lost both Aston Villa and Newcastle United to Adidas. The Magpies have agreed a deal with Adidas, worth a reported £40m a season, that will begin next season and see Newcastle United wear Adidas kits for the first time since the 2009/10 season.
Villa, meanwhile, will likely wear Adidas kits in the Champions League with Unai Emery’s side on the verge of securing their place in the competition. Their switch from Castore to Adidas comes after complaints from players about their ‘wet look’ design earlier this season.
Concerns from Villa’s players centred around the design that seemingly traps sweat and weighs them down during games. Newcastle United defended Castore at that time, describing the quality of their shirts as ‘extremely high’.
The problems were blamed on the fact that the Castore-mad kits retained sweat, making it heavy and uncomfortable for the players. While Villa have opted against renewing their deal, Castore have successfully agreed a partnership with Burnley.
The Clarets are set to be relegated to the Championship this season and in preparation of going down have agreed a multi-year deal with Castore. The Manchester-based manufacturer while provide the training and playing kits for Burnley’s men’s, women’s and academy teams.
In a statement, Burnley claimed that Castore have ‘committed to excellence’ and are ‘relentlessly pursuing’ innovation. The Clarets added that the partnership will ‘uplift fans and players alike’, with chairman Alan Pace delighted to put pen to paper on the deal.
“I’m thrilled to team up with Castore as our new Official Technical Partner in a multi-year deal. As organisations we have similar values, the desire to push boundaries, a passion for innovation and a mission to make athletes better,” Pace said.
“Castore’s philosophy of ‘Better Never Stops’ is perfectly aligned with our vision as a forever forward-thinking football club. With an esteemed portfolio of world -class athletes and brands from across the world of sport, I look forward to together, developing a powerful partnership to build our brand globally and one that our fans can enjoy.”
