Exeter City CEO thinking ‘slightly differently’ as impact of Wrexham rise under Rob McElhenney and Ryan Reynolds continues
Wrexham have grown rapidly on and off the pitch in recent years thanks to the impact of Rob McElhenney and Ryan Reynolds.
Wrexham sit second in the League One table with hopes of securing promotion to the Championship in May.
Phil Parkinson’s side sit just one point ahead of Wycombe Wanderers, with a real battle for second place coming in the final four games.
Wrexham fans will hope to see a third promotion in a row, especially with a new series of ‘Welcome to Wrexham’ on the way.
Season four of ‘Welcome to Wrexham’ is coming in May as Rob McElhenney and Ryan Reynolds return with more of the hit documentary series.
Exeter City CEO discusses ‘Welcome to Wrexham’ impact
We will see all the ups and downs from another eventful Wrexham season, with fans no doubt wanting to learn a little more about just why Paul Mullin and Ollie Palmer are out of favour.
Some big wins will be featured in season four, potentially including Wrexham’s 2-0 win at Exeter City in March.
Ollie Rathbone and Jay Rodriguez found the net in a big win for Wrexham, continuing the improved away form in 2025.
Exeter City CEO Joe Gorman has now commented on the impact of ‘Welcome to Wrexham’ – and how it has been discussed inside the club.
Speaking on the Business of Sport podcast, Gorman admitted that Exeter had been contacted about March’s clash potentially being featured on ‘Welcome to Wrexham’.
Gorman suggested that he wants Exeter to try and take advantage of the extra exposure Wrexham have provided in League One.
The interest from US TV companies means Gorman has actually considered the avenue of signing American players in order to appeal more in the United States.
Gorman added that Wrexham’s rise and the interest overseas is making him think ‘slightly differently’ about how to grow Exeter.
“The documentary people have definitely been in touch,” said Gorman.
“It’s these moments where you go to staff and say ‘okay, how do we take advantage of this? What do we move in to? What doors does this open for us? And that’s the great thing about League One and, to be fair, the EFL commercial deals.
“We were at the EFL conference and had CBS coming over. I think I was texting our technical director going ‘okay, we need to sign an American player’ or these kind of things, and it makes you think slightly differently,” he added.
